As much as I despise the popular modern tabloid press in the UK for over indulging us all in absolute tat, and the useless material they tend to carry day in, day out; I have been impressed by the biggest of them all in the UK over the past 2 to 3 years.
They have been backing a campaign to support the heroes of war, namely the servicemen and women who injured, severely injured and those that have lost their life, in the name of peace. Now I don’t intend to get into the rights and wrongs of the conflicts in the middle east, but that said the support this national tabloid has put behind the cause to raise both awareness and money to support those who need extra help is astonishing.
I have just seen a TV advert, which at first I assumed to be yet another documentary on the state of the middle east, but to my amazement it was actually a tactful and rather tasteful effort by the folks who are usually adept at not being either of these.
You can see there rather flash driven website here, http://www.thesun.co.uk/heroes/
I for one have supported the campaign for a little while, most certainly not in the forefront of the support category but certainly not from the ever present peanut gallery either.
I suggest any of you to take a look at this, or any of the affiliated content, ignoring as much of the flash content as you possibly can.
After all, the people this campaign supports really are truly brave people.
